Conventions of movie trailers

Here are three trailers I have picked that cover different genres and movie styles. Each trailer is completely different as they are designed to appeal to a different audience.

Ghost World:

Ghost world is a 2001 American comedy drama directed by Terry Zwigoff. The movie is based on a comic book of the same name. It stars Thora Birch, Scarlett Johansson and Steve Buscemi as social outsiders in an unnamed american city. The soundtrack of the trailer is important as it is a song that features in the actual film. It is a song an Indian rock n' roll song from a 1965 bollywood film and the protagonist dances to it at the start of the movie. The song comes in and out and fades away everytime a new character speaks. This gives the overall trailer a happy and upbeat sound. having obscure yet light hearted soundtracks was not uncommon from films and film trailers of this genre in the 90's and early 00's. The characters are not introduced in a particular way, and some characters are included in the trailer but they are not even a main character in the movie. Different shots are used but almost all images featured in the trailer are taken straight from the movie. Everytime the music fades to show a new scene, there is a screen wipe that takes it from shot to shot. At the end the title appears on screen and a voice over announces the name and the details of the movie like the director etc.

Submarine:

Submarine is an independent British coming of age film adapted from a novel by Joe Dunthorne. The film was written and directed by Richard Ayoade and stars Craig Roberts and Yasmin Paige. The movie centres around the story of a teenager in Wales who falls in love and tries to solve the problems facing his love life, as well as his parents. The trailer is very good for showing the conventions of an indie film, as there are some features that make the film appeal to a niche audience. The trailer begins with a shot of the beach at dusk as a typewriter shows the name of the 'supportive executive producer,' Ben Stiller. This would have got the attention of a larger audience as he is a well known name. The soundtrack of the trailer is important as as well as ghost world, the soundtrack also features in the movie.