The Double
The double is a 2013 British black comedy thriller film written and directed by Richard Ayoade and starring Jesse Eisenberg and Mia Wasikowska. All three advertising medias for the film show continuity. The protagonist is shown on both the poster and the dvd cover in the same photo. The photo that has been used for the poster and dvd cover link clearly to the theme of the film. The simplicity of the advertisement pictures give the reader a good idea that the genre is not horror, or action, as there is no indication of what would stereotypically be in a horror /action / romantic comedy. The trailer is really good at showing the type of film that it is. It includes a good understanding of the plot and who the protagonists are. its show the humour in it while also showing the psychological thriller side as well. It does show the conventions of an indie film trailer, the music and editing show that there is definitely a target audience for this film. the main characters are introduced well so the trailer does not solely focus on the two protagonists (played by the same actor.) overall the continuity shown throughout all three mediums present the narrative of the film greatly, and helps the consumer relate all three to the film, growing the audience at the same time.
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