Enemy
For the second research film, I have chosen 'Enemy' directed by Denis Villeneuve. It stars Jake gyllenhaal and is a Canadian-Spanish psychological thriller. The reason I chose to compare this one with the double is because both movies came out in the same year, loosely based on the same concept, a man who is confronted with his doppelgänger and has to deal with them in their lives. The differences are that the double is that that is an independent British film, whereas Enemy is a bigger budget Canadian film. When I researched the film posters, a lot of different ones came up. Due to the fact that this was not a big box office film, I was unsure whether or not some of then were official or not. The two I have shown are similar as they both feature the same style. however, these were both completely different to the dvd cover and trailer style. The posters are similar but the fact that they are different to the dvd cover shows inconsistency in the marketing. This would make growing new fans or members of the general public harder, as this film already has a very niche genre. A benefit of the DVD cover is that it promotes that the director formerly directed 'Prisoners' a hugely popular film that made $122.1 million at the box office. It would have been better if this was also shown on the posters as I think that would have attracted more people.
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