Audience Profiling

Who is your audience going to be?

My audience is going to be young people within the age range of 15-28. I think that this is a good aged range to choose as it allows a wide range of people to enjoy the product, whilst still being relatable. When it comes to gender, I think that the product will be suitable to people of all genders. This is because the narrative will feature issues that both males and females can endure. the film will feature a coming of age story, and this is something everyone goes through in their lives. The reason I have cut off the age range at about 28 is because with an indie style product about a coming of age story, people in their 30's+ would not be able to relate to what the characters feel, as society has changed a lot for when they would have grown up. I also think that the narrative will be most suitable to people from the UK, although places like the USA, France, and other western countries might also relate. The reason I think British people would be most suitable is because it will be an indie style film, so a lot of the content will be very regional specific, to the UK. Even though everyone in the world experiences coming of age problems, young people in Britain have completely different lives to say young people in Japan. In reference to the class system of Britain, I think that the classes most suitable for this product would be between C1 - E. I know that this is a large class range, but it is the genre that lends itself to a large amount of people. A British indie film can be enjoyed by middle class people, all the way to unemployed students. I wouldn't think that anyone above C1 (lower middle class) would watch this film, as coming from a higher middle or upper class background doesn't not present itself with the same type of relatable problems as the other classes do. The psychographics of this narrative would be classed under both 'reformers' and explorers. I will include a definition of these below;

REFORMERS: PEOPLE WHO WANT SOCIAL CHANGE, ARE UNIMPRESSED BY STATUS AND MAKE DECISIONS BASED ON THEIR         VALUES (E.G. ENVIRONMENTALISTS)

EXPLORERS:  ADVENTUROUS PEOPLE WHO LIKE TALKING RISKS

The reason I have included both of these psychographic types is because the motives of the protagonist would be that of the reformer. Someone who dislikes their life, maybe due to social problems. Then they would go on an adventure to help resolve this problem. This makes it relatable to both psychographic genres.