here is the make-up style that Luna, the protagonist will be wearing throughout the trailer. It is quite bold due to the thick winged eye-liner and this helps immediately differentiate Luna from the other characters make up wise. Her make up will stay the same throughout the trailer.
Here is the type of clothing that Luna will be wearing throughout the trailer. She will be wearing a mixture of different styles of clothing that bland to create a new unique style compared to the other characters in the trailer.
Luna's hair will be long and dark. It was important to find someone who had long dark hair as it gives a really good contrast to Tessa, who will be blonde. This correlates to the binary opposites and helps the audience easily see the differences between them.
Tessa's make up is more stereotypical to the type of character she is portrayed to be at the start of the trailer. The make up gives the audience the impression that she is another 'popular' type girl at school.
Her clothing is sporty/casual and this helps show a clear difference between her and Luna. It was important that we used very different styles of clothing for both of the characters so it shows how they are completely different people.
Jamie has a style more similar to Luna, hence the fact that they were once best friends, however it is still different to Luna's. Jamie has short ginger hair and lighter make up than Luna. Her style is also much more grunge compared to Lunas, so more dark colours are going to be incorporated in her outfits. This will also portray negative semantic elements, as she will look darker than Luna or Tessa, and this is because she is the villain in it.
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